Last updated: 11/2008

Downloadable Accountants Marketing Tools, EBook(R)s And Much More.
Marketing For Accountants.com is the leading authority on marketing, practice development and practice management for CPAs, CAs, CGAs, CMAs, ACAs/FCAs ACCAs/FCCAs, ACEAs and other similarly designated public accountants around the world. This site is full of free marketing tips, a free marketing newsletter, lots of great ideas on how to win more new clients, get more referrals and win more new business from existing clients - for AICPA, CICA, ICAEW, CGA, CMA and ACCA members and similarly designated Accountants around the World.

Breaking News...

Steve McIntyre-Smith's first book - 'The Succession Planning Toolkit' published by the Canadian Institute of Chartered Accountants is now available.

Visit www.cica.ca and check out their online store at Knotia to purchase.

Steve McIntyre-Smith has now been appointed to the faculty of The Institute Of Chartered Accountants Of Ontario, Quebec, Manitoba, Alberta, British Columbia, Saskatchewan and Nova Scotia, leading a number of seminars in Fall/Winter 2005/2006, nationwide.

More details... click here.

We ONLY work with public accounting firms. Here's a brief summary of what we do:

We're here to help you to...
Find new (and better) clients
Provide more value-added services to them
Keep clients for longer
Get far more referrals from them
Bundle services into 'products' to provide better value to clients AND better returns for your intellectual capital and professional effort
Work with your existing clients in a better & different way that's far more fun and profitable for you
Enjoy increased leverage of your time (and your employees' time too)
Get clients to truly value what you do for them
Harness the power of the internet
Build a loyal, effective and growth-focused team
Tap into key client frustrations and transform your practice from a transactional annual compliance type of firm to a strategic value-added business mentor that clients come to rely on
The results should be...

Higher partner incomes
A new level of pride in your profession and your firm
A higher market value of your practice
Continued growth and prosperity
A renewed sense of 'fun' at work
Making your firm the 'employer of choice' for the brightest and best talent
Have local Bankers, Lawyers and other Professionals see you as THE accounting firm that they want their clients to use
Less stress and a lower work load
More free time
And we work with...

Start up public accounting firms wanting to get off to a flying start
Established firms looking to kick-start some new life into their marketing program
Successful firms who want to achieve even more
Traditional firms who want to 're-invent' themselves
'Non-Marketing' firms who want to introduce a marketing mindset to their team
Sounds impossible? At first glance maybe it does - after all, it's quite a comprehensive and ambitious menu - but it's what we help public accounting firms around the world to do, and very successfully so.

Simply put, we help you grow your practice in a highly profitable and enjoyable way, without spending a fortune in the process - we don't have a $30,000 'product portfolio' to sell you, just great ideas and a proven system that works. And we've been doing it for over eleven years!

Welcome and thanks for stopping by.

As our name implies, we only work with people like you - CAs, CPAs, CGAs, CMAs, ACAs, ACCAs and similarly designated professionals around the world in public accounting firms - helping you to win more new clients, earn higher fees from your existing clients, and develop your practices in ways that provide you with both a better income and a better lifestyle.

If you just want some free tips to help you grow and maybe buy the odd ebook or two, that's fine by us. If you just want to subscribe to the industry-leading free marketing newsletter for public accounting firms (LEDGER) that we produce, that's fine too.

But if you really want to see your practice EXPLODE (well, grow substantially) then we have a genuine proven program that will help you achieve exactly that.

Whatever it is that you're looking for to help you grow your firm, I promise you it's here. You might not know what it is right now, so please take the time to really explore this site, as there is so much for you to review.

From our published articles in The Bottom Line and on AccountingWEB.com, to our monthly free tips pages. From our free newsletter, LEDGER, to our comprehensive range of electronic books, and from our consulting and coaching services to our unique client service program, 'Towards Awesome Client Service' there is something for everyone.

We also help 'nervous net newbies' to get their firm on the web for the first time and even have some of them selling information products on-line - making money while they sleep!

How do we do this?

By working with us, you gain access to a comprehensive range of marketing services for public accounting firms, from 'high-level' strategic planning, through to 'hands-on' practical assistance to help you win more new clients, keep the ones you already have for longer and earn a better income from them - helping you to enjoy your professional work once again.

More specifically, this includes - but is not restricted to - the following:

Developing a strategic approach to managing and marketing your firm
Developing a marketing strategy, SWOT analysis & a marketing plan for your firm
Helping you implement the marketing techniques recommended in the plan
Helping you get on the 'net, or get better results from your web site if you already have one
Providing coaching in marketing and selling skills for partners and senior staff
Designing and writing marketing materials such as brochures, adverts and web site content
Developing newsletter and e-newsletter content to generate interest in your services
Helping you provide an 'awesome client service' experience to your clients
Developing systems and techniques to generate quality referrals in volume
Receruiting the brightest and best talent to help you service your clients

Our business is built upon the following seven key principles:

Integrity - Doing the right thing, even if no-one is looking.
Honesty - Conducting our business in a totally honest and professional manner and expecting the same in return from our clients.
Reliability - Being there for you when it's convenient for YOU, not necessarily for us. You are the reason why we are in business, we never forget that.
Value For Money - Providing a high quality service that adds tremendous value to your practice.
Responsibility - Taking full responsibility for our actions and being fully accountable to you, our client.
Diligence - To keep on keeping on, even against the odds, to provide you with what you need to make a success of your Accounting firm.
Client Service - We believe that the reward for a job well done is the opportunity to do more. As creators of the 'Towards Awesome Client Service' program, you should expect nothing less from us than first class service.

Much of our consulting work looks at the structure of your practice, potential for increased leverage by better utilizing staff resources, who you are presently marketing to - and with what results, and who you should be marketing to (these are often not the same groups) for better results.

Then, we help you to formulate an overall strategy aimed at improving the return on your investment of marketing dollars (and time), and design (usually on a tailor-made approach) practical tools to help you achieve your objectives.

Finally, we can then be retained to help you implement these new resources to work towards building the practice you really wanted to build.

We have produced a series of books based on our experiences, with detailed 'how-to' information, aimed at getting you off on the right track.

We don't pretend to have all the answers, nobody should be so misguided as to think they know it all, but we have worked in the accounting field for over 23 years now, so our president, Steve McIntyre-Smith, does have a real insight into the common problem areas that most practitioners face, having been a staff member, a partner and then a sole practitioner in public accounting himself for many years.

To give you a no-cost, no-risk taste of our materials, we present two free ebooks that you can download now, without cost or obligation, to help you assess our knowledge-base and help you to determine whether you might benefit by engaging us at a later date or purchasing our new audio CD 'Quantum Leap' or some of the e-books we have published...

Enjoy our two free reports:

Developing A Marketing Plan For Your Practice, and Everything You Need To Know Before You Get A Web Site For Your Accounting Firm.

Click on either image to go to the download page

Our free newsletter, LEDGER, is now read by almost 11,000 public accountants around the world every month, and complimentary comments keep coming in from readers. If you don't yet receive LEDGER, why not sign up to get your own copy delivered every month while you are here?

Explore our site. Take advantage of the free materials available, and come back every month, as we update our 'free tips of the month' page on the 1st of each month.

Just point your mouse over any of the topics of interest to you in the menu bar at the top of each page and look at the drop-down menus that appear. Place your mouse over a topic of interest and you'll see it changes colour. Click on the changed page title and you will be quickly taken to that part of the site.